Where Should Real Estate Agents Advertise Your Home For Sale?
I am astounded every time I see the new stats regarding what real estate buyers are using to find the homes they purchase. I'm not astounded about what technologies they are using; I'm astounded by what real estate professionals prefer to use in spite of these results.
I've seen stats to show that anywhere from 80-90% of home buyers are starting their search for a new home on the Internet. This doesn't surprise me in the least. I know that from my own website's traffic there are a ton of people search homes for sale on-line. It seems that they like to do it on their lunch hour as well. I suppose it's because they have high speed Internet at work and not at home.
What surprises me is that less than 15% of people say the frequently used a newspaper, open houses, or real estate magazines (combined) as a way to find a home to purchase.
Consequently, if your real estate professional is utilizing the newspaper and local real estate magazines as a primary way of advertising your home, they are missing out on the vast majority of real estate buyers out there.
I've also seen a stat stating that dollars spent on Internet marketing of real estate will surpass that of print media within a few years. That is a far cry from the statistics provided in surveys like the one Realty U Group has posted from 2006. To read their article go to http://www.realblogging.com/effective-blog-marketing/print-vs-internet-marketing-and-blogging.
Hopefully some of the "powers that be" in the real estate community will take note of these stats and utilize more of their marketing dollars on the Internet. One good example is Edina Realty's new ad campaign that is meant to be more a "Viral" campaign. Like the great ads on YouTube or other e-mail blasts that you have received in the past, Edina Realty is taking a chance on the Internet bandwagon. If you'd like to see their new "Red Couch" campaign, try Edina Realty's new website dedicated to this effort.
www.wefoundeachother.com - Edina Realty's "Red Couch" Campaign Website.
Jason Tangen, GRI - Real Estate Broker Associate with Edina Realty in St Cloud MN
www.StCloudEdina.com - Search Real Estate in St Cloud MN
www.StCloudEdina.com/blog - REAL ANSWERS for REAL ESTATE in St Cloud MN
